Due to the ban of conventional advertising at schools, Vodafone initiated a unique cooperation. With “Educative WiFi” students now have free access to wireless high-speed networks in which the WiFi names are questions from their curriculum. The respective answers to the questions make up the passwords. To get the passwords, students need to do what they are supposed to do in school: study. We made learning fun and Vodafone became a conversational topic amount teachers, students and parents.